Jeremy Goodall of feelgoodfilms manages to communicate a difficult topic in a fresh and modern way, in this first of four productions for the UNESCO and L'Oreal Hairdressers Against Aids (HAA) campaign. This production oozes a positive energy -- so vital while dealing with such a dangerous disease. Our heroine is light hearted, confident and going places and this fast pace is enhanced by shooting with a hand held camera. The work is shot as a series of stills which are then sequentially attached and result in the very modern staccato film effect. The audience is introduced to our heroine, knowing that there is something different about her, but unaware as to exactly what. Suddenly, with a strategic wipe of a truck, the light dawns on us as her T-shirt announces "I am HIV Positive". From this point on the pace of the film increases as the story is told using only the slogans on her T-shirts, as she reveals message after positive message. Jeremy plays with the dry reality of this situation and drives home the "do not discriminate" message by pulling the viewer into the lead character's world. Here is a woman, that despite her status is happy, working and quite capable of living a normal life, and if it wasn't for her being "branded" no one would treat her any differently.
The full impact of the message is finally delivered as the last T shirt reveals the simple yet powerful message -- "I am". Two words that have the power to change lives, two words that could make someone feel good! (Resumen del autor)